Why do I need a Website?
Are you among one of the business owners who may think that your business cannot benefit from having a website or that a website is too costly? You may also say that neither you nor your customers use computers. Aren’t these misconceptions?
The number of consumers using internet to purchase products and services is increasing day by day. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
Here are a few reasons why having a website is beneficial
Online Brochure – Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
24/7 Access – Another major advantage of providing a website to your customers is that you provide 24/7 access to information about your business and its products and services. Your business may close its doors overnight, but your website is busy marketing your brand and products to prospects and existing customers. It may show up in search results conducted by Internet users during the late night or early morning hours when your lights are off.
More Customers – More than 3.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.
New World of Marketing – The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.
Beat the big guys – Have you ever wanted to get into business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.
Modern Customer support – You can greatly reduce the cost of customer support by have a ticketing system, FAQ page, adding articles or uploading newsletters to answer all your customers’ questions. What better way to provide them with value added service than by sharing information on your Website.