File Types: A DIY Client Guide

File Types

So you got a brand new logo designed, your designer has sent you a variety of files but hasn’t told you anything about them?
Fear not, this will help you understand the uses and pros and cons of every logo file you could ever receive.

Why do I have so many logos?
Firstly, when your designer sends you your logos it may be referred to as a ‘logo suite’ which basically means a group of logos, with different file types for you to choose from. Each logo type has a different purpose depending how people are going to view it, how big it will be  etc

The files you will be given will be either one of two file types, Vector or Pixel. Vector images can be reduced and enlarged in size and are primarily for print based media. Pixel based images can only be scaled down and are primarily used for viewing on screens and monitors.

File Types VectorFile Types Pixel

How do I know which one is which?
You will know the type of file you have got by the file extension. This part is after the title of the file. The most common ones you will encounter are .PDF, .EPS, .PNG, .JPG and .GIF.
These file extensions are made when the file is made, changing the extension will not change the file type and will likely corrupt the file.

So which one do I use?

File Types EPSEPS file
– This file is mainly used by the designer, it can be used to edit the design itself with the right program
– Not for print, and not for web, keep this file safe. As long as you have this one you can recreate the others, treat it like a back up


File Types PDFPDF File
– Can be viewed on almost any device.
– Can not be used to import into websites or likewise
– Ideal for use on large scale print collateral as it features unlimited resolution


File Types AIAI File
– Similar to the EPS, where you probably won’t use it, but good to keep as a back up.
– Largely redundant as it can only be opened in one design program where EPS can be opened in most design programs


File Types JPGJPG File
– This file is perfect for use on the web, monitors, screens and presentations.
– Cannot be scaled larger than 100% or it will become pixelated and blurry
– This file always features a background of some sort, usually white


File Types PNGPNG File
– This file has the capability to have a transparent background, if it doesn’t ask your designer and they will provide one
– Cannot be scaled larger than 100% or it will become pixelated and blurry
– Good to use for handheld printed material as they have a decent quality for this size printing and the transparent background me ants it can be placed pretty much anywhere


Hopefully this has helped clear up some confusion among clients, if all else fails just ask your designer, most would be happy to help.


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